TAKE A LOOK AT MY SHIT...
The boy needs some proper clothes” – because you must be properly dressed!

But clothes can not only keep you warm. Clothes can and have always been used to tell stories of the person wearing them, about the man’s class, rank, and political conviction.

The man has been using clothes in this sense for centuries, so he strengthens and signalises his personality in relation to him self and people around him. But in these body-conscious days our identity is even more dependent on our body-state. To day our body shows our rank in society.


Headoffice, Denmark

phone + 45 75 50 98 77

mobile + 45 21 67 32 16

email: son@sonofastag.com
Sale and Marketing

London

phone +44(0)7899944444
About Son of a Stag

On these grounds my starting point is the man, who is the stranger of two sexes. But since the feminine revolt in the seventies textiles, who underline the male physique are booked upon as suppression of women.
I have chosen to focus on these problems and my aim is to create clothes which appeal and underline the man’s physique, and strengthen his personality and nature.

Working procedure: On the one hand I have been working very concretely, visiting the different types of men to make photo-reports, as inspiration material subsequently. On the other hand I have been working more freely inspired by a theme or an atmosphere.

My aim is to create interesting and meaningful textiles with a focus on all the many ideals a man produces about himself and observe how these ideals change his body.

Afterwards I have transformed my observations into textile forms, in which I either innovated about the ideals or in contrary underlined them.

I constantly tried to challenge myself in the meeting between old textile techniques and new technological techniques and in this field of refraction an innovative textile expression with focus on the story has emerged.

The story: For those who might know Son of a Stag, the story is in short: The brand is designed and started in 2002 by knit designer Torben Hjorth who qualified at Designskolen Kolding, Denmark 2001. In 2002 at the same time he participated in an exhibition at Louvre, Paris for specially talented young designers.

This scope that Torben Hjorth masters in his designs makes him a typically courageous designer with a breaking new idea of a trendy man. And if you ask Torben Hjorth, how men should be dressed he will answer you: be masculine and make sure you never merge with the wall paper.

By now Son of a Stag has a good home market in Denmark, and also a distributor in London and a collaborator in Japan. In addition Torben Hjorth is working on entering the European market – and he will succeed!